Luis Gallardo

Luis Gallardo is Founder and President of bē, bëHAPPINESS, bêLEGACY. Chairman of the International Advisory Board at GivDay, Board Member at the United Nations International Day of Happiness, Founder of the World Happiness Fest (bēCREATION) and the President of Brands & Rousers Foundation. 

Former president of the EMEA Brand Marketing Practice at Burson-Marsteller and Global Brand Strategy Director at BAV Consulting, both part of Young & Rubicam Group. A Global Brand, Marketing & Communications expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications and reputation management. 

Former Managing Director of Global Brand & Marketing at Deloitte. In this role, Luis provided leadership to Deloitte’s member firm marketing and communications network (more than 3,000 Marketing and Communications professionals) in 150 countries.

Over the years, Luis was instrumental in attaining for Deloitte the marketplace recognition it deserved. Deloitte became the #1 professional services practice globally in FY2010. Today, the Deloitte brand is one of the most admired brands within the professional services industry.

Luis collaborates and teaches Reputation and Brand Management at IMD, IESE, ESADE, IE, and EOI. He is also frequently called on as a keynote speaker at numerous events around the world to discuss topics related to branding and how Think Holistic, Act Personal is the key to helping businesses succeed in today’s global economy.

Luis earned an MBA from IMD in Switzerland, and an MA in International Relations from Lancaster University in the UK. Luis also received undergraduate degrees in Political Science and International Relations, and International Marketing and Foreign Trade from Universidad Complutense in Spain and Newcastle University in the UK.